Customer Relations Manager – Care Home

Cpl is representing a client in the healthcare sector who strives to offer exceptional care and ensure residents experience something extra special, every day. We are seeking a Customer Relations Manager to support this vision within a luxury care home setting.

As Customer Relations Manager, you will lead local networking activity to develop and maintain strong relationships with referral sources. Working alongside the management team, you will ensure that occupancy and average weekly fee rates are achieved in line with budget expectations.

You’ll be part of a team that is genuinely passionate about the health and well-being of residents, providing residential, nursing, and dementia care for older people.

We’re looking for someone who can build strong connections, liaise with internal and external stakeholders at all levels, and leave a positive and professional impression on prospective residents and their families.

• Manage sales enquiries to maximise occupancy.

• Host prospective customer visits, follow up effectively, and identify key referral groups.

• Support the development of the marketing strategy in collaboration with the wider Sales Team.

• Develop and maintain a strong profile within the local community to promote the care home.

• Maximise profit performance of sales to meet or exceed targets.

• Handle administrative responsibilities, including budgetary controls and preparation of sales management reports.

• Act as a brand ambassador, always showing courtesy and respect to residents and relatives.

• Demonstrable experience in a similar sales role, ideally within the healthcare or care-home sector.

• Strong background in sales and customer service in a face-to-face or business-to-customer setting.

• Excellent stakeholder relationship and engagement skills.

• Experience working with multidisciplinary teams to support project delivery.

• Decisive, self-motivated, proactive, flexible, and adaptable.

• Competitive salary and benefits package, including bonus/commission.

• 20 days holiday plus Bank Holidays.

• A supportive and collaborative working environment.

• Opportunities for professional development and training.

• Access to high street discounts via a mobile-friendly benefits platform.

• Workplace pension.

• Free onsite parking.

• Unlimited Refer a Friend Bonus (up to £750 per referral, T&Cs apply).

• Employee Assistance Programme, occupational health support, and wellbeing services.

If you are interested in this opportunity, please apply via the link or send your CV to Apply<